Cosmetics brand Make Up For Ever has announced a global collaboration with British singer Jessie J to launch the brand's ARTIST lip and face collection.

The Do It Like A Dude hitmaker has released a music video in which her image is 'transformed' by the products, with the help of celebrity makeup artist Sammy Mourabit. Jessie J commented 'I enjoy revealing different parts of my personality in my look which makes Make Up For Ever such a great partner. The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why LIFE IS A STAGE!'.